6 Things Yous Tin Do To Promote Your Art

As a working artist, it'south not enough to produce fine art. Yous need to promote it as extensively too.

by Rita Task

Asouth a working artist, it'due south not plenty to produce art: you need to promote your art likewise. Your artistic path may be more than about your inherent need to create and go out your mark on the world. All the same, this won't assist introduce your work to the fine art community.

Making certain that your piece of work reaches the correct audience and potential buyers is crucial to achieving success. If y'all don't make an effort to get your piece of work out there, no one volition be able to tell you lot how much they love it – or purchase a piece.

Promoting your art should not feel overwhelming. You don't have to do everything at once. In fact, one of the important things about successful promotion is that it is targeted to the specific aims you take in mind. This ways that the very first step in promoting your fine art effectively is to decide what you lot want to achieve.

Artist Osvaldo Bacman discussing his piece of work with gallery visitors.

If you lot have only just begun your art career, then you may want to concentrate on edifice up a reputation and a collector base of operations in your local surface area. On the other hand, you may exist ready to move on a national or international calibration.

Perhaps you want to brand your mark within the community connected to your medium, or to develop the interest felt by people interested in the theme you specialize in. Evaluate your electric current position in terms of your art career and connections, and decide on the goals that you would like to accomplish. Promote your art accordingly.

At Agora Gallery we understand that promotion is an aspect of an artist's career that should develop all the time, just as the fine art itself does. Here are some tips from the experts at Agora Gallery on the best strategies to promote your art effectively.

Useful Article: Building A Sustainable Art Career

#1 – Use Your Portfolio to Promote your Fine art

In developing a strong creative person portfolio, your goal should exist twofold. You should exist able to both develop your brand and parcel your art. Your portfolio should brand information technology easier for y'all to submit to competitions, mail service on your website and develop marketing material. One of the most important elements here is the visual reproduction of your art, as this will be what attracts the viewer and what he or she is most likely to be moved by.

promote your art
Gallery visitors examining an artist's bio.

Hither are some full general guidelines for portfolio development:

  • Each high exposure photo should exist well executed and visually compelling. Remember, in marketing art it's the visual that will count the virtually.
  • Each image should be accompanied by succinct and captivating text. Details such as size, media, and title should be included, as well as a cursory description of the work. 1 of the best ways to catch a potential heir-apparent's interest is to tell the story behind the artwork.
  • A strong bio should besides accompany the work. If you manage to get a potential buyer's attention, they will most always take a new interest in your work likewise. Don't exist agape to share your story: your background, how your art developed, what inspires you the nigh, and what you promise your art can give to the world.

Useful Commodity: How To Create A Professional Portfolio

#ii – Promote Your Art with a Strong Internet Presence

In every industry, digital marketing is becoming more and more relevant, and this is no different in the art world.

Digital marketing tin take several different forms:

  • Online galleries like ARTmine are becoming the norm and provide a great venue for promoting your art by attracting the attending of new collectors and art enthusiasts.
  • An art website or artist folio on a popular website is besides a must-have to promote your art. It provides an like shooting fish in a barrel and convenient mode for fans to discover you online and view your latest work. Include the website's accost on your business cards, and in emails you send out to your mailing list.
  • Social media has become a powerful tool for both reaching new fans and staying in touch with established ones. Setting up concern accounts/pages on such sites as Facebook, Instagram, Tumblr, and Pinterest is a bully way to generate and maintain interest in your work as it evolves.

Oresegun Olumide, a Nigerian artist, had not been very regular with posting his works on social media. Withal, once the hyper realist painter did get regular, his works went viral nearly immediately. In February 2016, his images on Facebook were shared over l,000 times and he went from 800 followers on Instagram to more than than 27,000. There are countless examples like this in every artistic career. An net presence tin truly make a huge difference.

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#3 – Art Competitions Tin Promote Your Fine art

For the emerging artist, art competitions provide 1 of the most effective ways to proceeds exposure in the art world. In fact, art competitions are renowned for discovering and showcasing noteworthy emerging artists and even, sometimes, launching their careers. Here are some of the main benefits of art competitions:

  • Art competitions enable you to display your work among your peers. Experts concur that this is 1 of the best ways to push yourself as an artist. Any feedback you receive will give you new insight into your fine art and enable you lot to grow as an artist.
  • They get your work in front of gallerists, curators, and editors, who can in plough positively impact your career. In fact, winners of fine art competitions almost always benefit from extensive promotion efforts from the hosting gallery or organisation.
  • Your piece of work will receive invaluable visibility. Even if you don't win, participating in the competition can yield dividends in terms of getting your work out in that location. In fact, this is considered one of the most price-effective ways for beginning artists to proceeds valuable experience and build their resumes.
promote your art
Esther Huser, winner of Chelsea International Fine Fine art Competition, 2016

Choose which competitions to enter based on which would best aid your current career goals. If you lot are working on making a name for yourself in your medium and want to impress your beau h2o colour artists (for case) then water color competitions might suit you best.

Similarly, if you are interested in taking your career to the national or international level, competitions with awards which will help you do that are the most sensible to enter. The Chelsea International Art Competition, which Agora Gallery sponsors every year, is a great case of a competition with awards which are designed to assist artists to increase their exposure and develop their career.

#4 – Network, Network, Network

Building a robust network in the fine art world is one of the well-nigh effective ways to promote your fine art. In addition, a network tin expose you to new art opportunities that you might not accept otherwise known existed. In that location are a number of ways in for artists to promote their art through networking and building contacts.

promote your art
Nadia Lassman at her exhibition opening.

Fine art Organizations

Call back that your fine art is a business concern, and just like whatsoever business, networking is an of import part of making your piece of work relevant inside the art customs. The best ways to network on a professional level is to get an active participant in art organizations.

Non just will yous be able to make friends who in themselves can go enthusiastic promoters of your art (and you for theirs), but these organizations offer a wide range of resource that can help strengthen your business model and give you support in promoting your piece of work and building your make as an artist.

Community Events

Locally hosted fine art fairs, street shows, and open up studio events provide a unique opportunity for y'all to connect with other artists in your area. In addition, as you go a fixture at these types of events, you volition build a presence in your customs and start to be recognized as a local creative person. Remember to also bring print materials like concern cards and flyers to these events. Don't underestimate the power of give-and-take of mouth – conversation with people and if they are interested in your work, respond warmly.

Follow Up

Some other important aspect of networking is following upward with existing buyers. Your old clients know your work and have already expressed sufficient interest. Instruments similar creative person newsletters or fifty-fifty phone conversations can be used to keep them updated.

Don't ignore the benefits of networking with artists, or putting time and endeavour into friendships with art professionals. The value of these relationships is obvious, from providing support and inspiration to introductions to fundamental members of the art scene. At Agora Gallery, nosotros ofttimes hear our artists talking enthusiastically about how the influence of the other artists they met at their opening receptions at Agora has impacted their work and their ideas.

#5 – Getting Agile in the Community can Help Promote Your Art

When you volunteer to utilise your artistic abilities to benefit your community, you lot build your reputation as an artist and tin can proceeds unexpected opportunities to promote your work.

Some of the best types of community outreach include:

promote your art
Norwegian artist Lars Aukrust painting outdoors.
  • Charity events: Donate your work to a local clemency auction, or volunteer your services at the event yourself.
  • Local schools:Volunteer your time to go into classrooms and teach students about your particular method of creating fine art. Teachers love to host visiting artists, and this is a great opportunity to build your reputation in the community.
  • Community projects: Many towns and cities are taking art to the streets via community landscape projects. Volunteer your skills and expertise and you will go out a visual reminder of your presence in the community.

Remember, a disquisitional office of promoting your art is almost taking advantage of unexpected opportunities every bit they come up. If you are painting equally office of a charity event or working en plein air in the local park and someone approaches you and inquires about your fine art, take that opportunity to give them your business card and perhaps even add them to your mailing list.

#6 – Await For Gallery Representation

If all this seems a flake overwhelming to y'all, know that there is assistance out in that location. Promotional galleries like Agora are bonny to artists for precisely this reason. Working with an established, respectable gallery will propel your career forward, sometimes across your dreams. The scope of representation varies with each gallery, but you can usually count on exhibitions, diverse promotions, participation in events, and public relations.

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Some of the services that galleries offer emerging artists are:

  • Press Releases, Artist Profiles, and Artist Statements: Promotional galleries volition usually have a staff of professional writers to help yous develop compelling content focusing on your work and on y'all as an artist. This material is featured on their website too in exhibition catalogs and publications. It helps collectors and potential buyers to know more about your creative process and artistic content.
  • Digital Representation: Established galleries unremarkably have a large following on social media and representing with them means that you lot volition exist featured on these platforms regularly, thus enhancing your online presence and outreach.
  • Exhibitions: Promotional representation includes participation in collective or solo exhibitions with an opening reception to which the entire gallery clientele of buyers, collectors, and media professionals are invited. The development and distribution of online exhibit announcements and likewise other promotional media surrounding this event is the responsibility of the gallery.
  • Professional Guidance: Galleries sympathize your art, the market, and the business of existence an creative person. At Agora Gallery, for instance, artists receive all sorts of guidance, from how to cost their artwork to finding collectors through online exposure.

Related Articles: 8 Benefits Of Gallery Representation and Your Guide To Artist Representation Types

promote your art
The Agora Gallery, Chelsea

Remember, the globe needs to recognize your fine art and you as an artist. Paying attention to the promotion of your fine art tin assist you attain the right audition that will do good from getting to know you equally an artist.

Every bit a promotional gallery, nosotros take pride in the diverse group of artists from across the globe represented past united states of america. Desire to requite your art more than time, and go out the marketing and promotional hassles to someone else? Visit our Gallery Representation And Creative person Promotion page for more data.

Tell us how y'all promote your art! How has promotion online or in the community helped the advocacy of your career? Comment below or email the states at blogs@agora-gallery.com